Hunter "Toto" Maats

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Shame: The Feeling of Stupid

Going to an English boarding school, shame was a big part of the academic experience. Things that would never, ever be done in the American system were standard operating...

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Automaticity: If You’ve Learned One Thing, You Can Learn ANYTHING

Humans are creatures of habit. We pick up nasty habits like smoking. We try to pick up good eating habits. We can have a habit of blaming each other when things go wrong. And we...

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The Gospel According to Joe Henrich: Why Do We Seem So Smart Compared to Other Animals?

This morning’s lesson is taken from The Gospel According to Joe Henrich: Chapter 17 Page 320 The first thing to realize is that you are much smarter than you would otherwise...

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Hijacking Awe: Photoshopping Fashion Models, Montages and Genius Myths

While the newsmedia is particularly good at tapping into our fears, advertisers are particularly good at tapping into an entirely different emotion: awe. Why awe? Because awe is...

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Awe! The Emotion That Gets You to Blindly Copy What’s Cool

Awe is a huge part of being a little kid–and because you were a little kid, it’s a vital part of who you are today in ways it takes a long, long time to realize. Little...

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Ep 250 – Life of Bryan

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#FixedMindset: A Recovering Alcoholic’s Best Friend

When I was co-writing The Straight-A Conspiracy with Katie O’Brien, I was obsessed with the growth mindset. If you read Carol Dweck’s book, Mindset, you’ll...

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Smart Goes Pop: Making Ideas Lickable

For the last 13 years, I’ve existed between two worlds: Science and Hollywood. And I’ve got to admit, I feel much more comfortable around the nerds. I may have left...

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Intellectual Terrorism 101: Make Famous Things Blow Up!

Terrorists have a flair for the dramatic. Al Qaeda and the Producer of Independence Day think in the exact same way. They love to blow up famous landmarks. Both Al Qaeda and...

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Ep239 – Culture Matters: The Netherlands: The Country Of Polders, Directness And Pragmatism

Mitch Evers is a Dutch university student who grew up in the south of the Netherlands. When Hunter first claimed that Donald Trump was culturally Dutch, it triggered Mitch’s...