The Tipping Point: How Little Things Can Make a Big Difference

Book Cover: The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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Right after being born in Saudi Arabia, I was taken to the Callen house. Since then, Bryan and I have travelled the world with our Citibank fathers and somehow ended up in LA together. There we'd run into each other at family gatherings and do something that no one else in LA seemed to be doing: we talked about books. Since Bryan was kind of a big deal, Hunter and Bryan hatched a scheme to use his podcast to get on their favorite authors and professors. Out of that evolved Mixed Mental Arts and this tribe. For me, the marriage of entertainment and education is a return to how things used to be before our culture split story into two separate things. It's exciting to be able to build on the work Katie O'Brien and I did for The Straight-A Conspiracy and expand it out to every area of life. While I play a series of roles in the Mixed Mental Arts community (including Shitty Dutch Uncle and Bryan's #1 fan) my favorite role is as Toto who pulls back the curtain and let's the world see that there are no wizards...only men and women who try and puff themselves up to seem important.